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  • nitishmittal197ubs

E-commerce in tier3 city (Apparels)

Hi, so, this post is about impact of e-commerce in clothes shopping in tier 3 city of India. We have done a primary research for this,

Use of questionnaire for survey was done, respondents were asked a few questions based on that result was taken,

Results: Impact of e-commerce for purchasing clothes online is less likely compared to other tiers.

And the site that was mostly used fir shopping was AMAZON.

reason being more popular.

A total 100 respondents were surveyed mostly 18-25 age group. Biggest reason for going online was - "touch and feel factor".

City selected was Agra.

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